Overview

The Retail, FMCG, and Consumer Markets sector operates in a highly competitive environment where understanding consumer behavior and delivering exceptional experiences are key to success. At 11Ps Consulting Group, we help businesses create sustainable growth by aligning marketing, operations, and sustainability efforts.

Market Focus

• Retail: Formats, merchandising, store operations, and omnichannel.
• FMCG: Portfolio strategy, category management, and promotions.
• Consumer Markets: Segmentation, loyalty, and go-to-market agility.

Our Key Services

• Go-to-Market Strategy Development: Effective launch and market-entry plans that maximize adoption and revenue.
• Consumer Insights & Analytics: Data-driven understanding of preferences, trends, and buying behaviors for targeted campaigns.
• Brand Development & Positioning: Strong identities that resonate emotionally and build loyalty.
• Digital Marketing & Omni-Channel Integration: Seamless experiences across online and offline touchpoints.
• Sustainability Integration: Eco-friendly supply chains and product design to meet responsible brand expectations.

Delivery Framework

• Discover: Market sizing, segmentation, and journey mapping.
• Design: GTM strategy, brand architecture, and offer design.
• Activate: Campaign orchestration, retail execution, and trade marketing.
• Optimize: Performance analytics, media mix, and conversion uplift.
• Sustain: Loyalty, CRM, and continuous test-and-learn.

Outcomes You Can Expect

• Growth: Higher like-for-like sales and share gains.
• ROI: Optimized marketing spend and improved CAC/LTV ratios.
• Brand Strength: Stronger consideration, NPS, and retention.
• Omni-Channel Performance: Better online conversion and in-store productivity.

Why Choose 11Ps Consulting Group?

• Expertise combining market data with strategic insight to craft compelling brand stories.
• Proven track record optimizing marketing spend for maximum ROI.
• Deep understanding of regional and global consumer trends.
• Commitment to innovation while maintaining operational excellence.